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South Korea's vibrant port city and second largest metropolis, Busan combines a world-class MICE infrastructure at BEXCO with dramatic cliffside temples, rainbow hillside villages and Korea's finest seafood.
Busan punches well above its weight as a MICE destination. BEXCO convention centre is among Asia's most capable large-scale venues. Haeundae, Korea's most famous beach, fronts a skyline of five-star hotels. The colourful Gamcheon Cultural Village, the mountain temple of Haedong Yonggungsa clinging to sea cliffs, and the fresh seafood of Jagalchi Market give incentive groups an experience that Seoul simply can't replicate.
Whether you are planning a high-stakes executive retreat or a massive international summit, this location offers the infrastructure and the inspiration to make it unforgettable.
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Plan smarter by exploring one district at a time. Each area has its own highlights and best places to visit.
Top picks
Must-see highlights and signature experiences, perfect for first-timers and tight schedules.
Elite Infrastructure
We've partnered with the most exclusive properties to provide you with architectural masterpieces that inspire.
One of Northeast Asia's largest convention venues, 46,380 m² of exhibition space, a 4,000-seat auditorium and 54 meeting rooms on Haeundae beachfront.
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Busan's premier five-star beachfront hotel on Haeundae, private event suites and a rooftop terrace overlooking the sea.
Check AvailabilityOur bespoke itineraries go beyond the ordinary, offering your guests deep immersion and transformative adventures.
A private guided tour of the rainbow-coloured hillside village, murals, installations and maze-like alleys built into the cliff above the city.
A private dawn access to the sea-cliff Buddhist temple, monks chanting with the waves crashing on the rocks below and the first light breaking over the East Sea.
Connect with our local experts today and start crafting an extraordinary MICE journey.